I was born in Buenos Aires, Argentina, where I had the chance to learn the basics from my greatest heroine– my mum. She’s not only the most professional woman I know, but also a creative soul and a generous mentor to every person who has ever crossed her way.

Growing up with her has been a daily example of how to make this world fairer, nicer and kinder. Three values I pursue every day in my work, in my life and even in my yoga practice with my plastic-free, 100% recyclable mat and its organic cotton cover.

And in her best fashion, I’m writing this while enjoying one of her signature scones with butter and dulce de leche.

So, the answers to your untold questions are: my mum is a –now retired– school director, her surname is Burton, and no, we haven’t met uncle Tim. Yet.

If you have any further inquiries or any leads to help us rebuild our family tree, please write to josefinamateoburton@gmail.com.

AWARDS

The One Club for Creativity

Next Creative Leader 2023

Cannes Lions
1x Bronze in Social & Influencers (TAG: The Game)
2x Shortlists in Direct (TAG: The Game)

1x Bronze in Outdoor (Wash Away The Taboo)

1x Bronze in Industry Craft (Melting Icon)

The Andy Awards
1x Gold in Idea, Craft (TAG: The Game)

D&AD
1x Wood Pencil (Melting Icon)

2x Shortlist (Melting Icon)

One Show
2x Silver Pencil in Art Direction & Illustration (Melting Icon)

2x Merit in Outdoor (Melting Icon)

2x Shortlist in Gaming & Social (TAG: The Game)

3x Shortlist in Print, PR & Social (Melting Icon)

1x Shortlist in Innovation (The Vegan Dress)

Eurobest

1x Silver in Outdoor (Wash Away The Taboo)

2x Shortlist in Design and Outdoor (Wash Away The Taboo)

El Ojo de Iberoamérica

1x Grand Prix in Print Production (Wash Away The Taboo)

1x Gold in Best Copywriting (Wash Away The Taboo)

1x Silver Health & Wellness (Wash Away The Taboo)

2x Gold in Print & Design (Melting Icon)
1x Silver in Film (TAG: The Game)
1x Silver in Media (The Vegan Dress)
1x Bronze in Film (TAG: The Game)

#1 Best Agency in Spain (2022 & 2023)

El Sol
1x Gold in Film (TAG: The Game)

1x Gold in Transformative Creativity (Wash Away The Taboo)

2x Gold in Production and Outdoor (Melting Icon)

5x Silver (TAG: The Game)

4x Bronze (TAG: The Game, Wash Away The Taboo, Melting Icon)

CdeC
1x Gold in Craft (Melting Icon)
3x Silver in Strategy, Idea & Art Direction (Melting Icon)
1x Bronze in Idea (TAG: The Game)

The Drum
1x Gold in Influencer Marketing (TAG: The Game)

JCDecaux
1x Grand Prix (Melting Icon)
1x Gold (Melting Icon)

Lürzer's Archive
Issue 1.2023 (Melting Icon)

Issue 3.2023 (Wash Away The Taboo)

ADCN

1x Bronze (Wash Away The Taboo)

AOP Awards

1x Finalist (Wash Away The Taboo)

Diente
1x Gold in Interactive (Filterless Filter)
1x Gold in Students’ Film (Save the meal – Hellmann’s)

D&AD New Blood 2018
1x Wood Pencil

EXPERIENCE

Creative Copywriter | LOLA MullenLowe (2019-Present)

Creative Intern | Ogilvy New York (2018)

Digital Copywriter | Aconcagua.Lat (2017-2018)

Assistant Professor | Universidad Nacional de Lomas de Zamora (2016)