DEEPER CLEAN
It’s not every day that you work on the global repositioning campaign of one of the most famous cleaning brands. Here’s to Cif and the future of cleaning.
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The future of cleaning.
As one of the most efficient cleaners in the world, Cif has upgraded its formula to not only offer superior cleaning results but also a safe place to enjoy with your loved ones.
For this global launch, we created films that combine live action and realistic 3D animation to show cleaning in a more innovative way.
FILM
| ECD: Tomás Ostiglia | Creative Directors: Jorge Zacher, Kevin Cabuli | Copywriters: Josefina Mateo Burton | Art Director: Ezequiel Scarpini | Designer: Alan Chung | Head of Production: Felipe Calviño | Producer: Marina Saro Sanz | Production House: 1stAveMachine | Directors: Roman Rütten & Paolo Cavalieri | Animation Studio: Bleed VFX
| ECD: Tomás Ostiglia | Creative Directors: Jorge Zacher, Kevin Cabuli | Copywriters: Josefina Mateo Burton | Art Director: Ezequiel Scarpini | Designer: Alan Chung | Head of Production: Felipe Calviño | Producer: Marina Saro Sanz | Production House: 1stAveMachine | Directors: Roman Rütten & Paolo Cavalieri | Animation Studio: Bleed VFX
| ECD: Tomás Ostiglia | Creative Directors: Jorge Zacher, Kevin Cabuli | Copywriters: Josefina Mateo Burton | Art Director: Ezequiel Scarpini | Designer: Alan Chung | Head of Production: Felipe Calviño | Producer: Marina Saro Sanz | Production House: 1stAveMachine | Directors: Roman Rütten & Paolo Cavalieri | Animation Studio: Bleed VFX
| ECD: Tomás Ostiglia | Creative Directors: Jorge Zacher, Kevin Cabuli | Copywriters: Josefina Mateo Burton | Art Director: Ezequiel Scarpini | Designer: Alan Chung | Head of Production: Felipe Calviño | Producer: Marina Saro Sanz | Production House: 1stAveMachine | Directors: Roman Rütten & Paolo Cavalieri | Animation Studio: Bleed VFX
