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Make the switch

Each day, Brits use over 165 million teabags. Luckily, many of those are already fully biodegradable.

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The Nation’s favourite cuppa is plastic-free.

When British people have a cuppa that’s not PG tips, chances are that the tea bag still contains plastic. Plastic that not only ends in their cuppas but also on our planet.

To be able to enjoy a fully biodegradable cuppa, PG tips invited everyone to follow this young leader’s example and make the switch. And for that, we counted with a very special guest.

film

ECD: Tomás Ostiglia | Creative Directors: Jorge Zacher, Kevin Cabuli | Copywriters: Josefina Mateo Burton, Begoña Moreno | Art Director: Ezequiel Scarpini |

ECD: Tomás Ostiglia | Creative Directors: Jorge Zacher, Kevin Cabuli | Copywriters: Josefina Mateo Burton, Begoña Moreno | Art Director: Ezequiel Scarpini |

Head of Production: Felipe Calviño | Managing Director: Tom Elliston | Account Director: Flora Bell | Production House: Blur | Film Director: Marcelo Burgos

Head of Production: Felipe Calviño | Managing Director: Tom Elliston | Account Director: Flora Bell | Production House: Blur | Film Director: Marcelo Burgos

press

Campaign UK, LatinSpots, Control Publicidad, Marketing Directo, The Grocer and more.