SUNLOVER & STARCHASER
One campaign. Two ice creams. +80 markets. We shot for the stars and, against all odds, even reached some.
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Pleasure is always on.
If the sky's the limit, a brand as bold as Magnum could only aspire to break through it. For its 2023 global launch, the brand got inspired by the galaxy itself to craft a new pair of ice creams that hit it out of the world: Magnum Sunlover & Magnum Starchaser.
This duo represents the two faces of the same coin. Humans’s restless search for cosmic pleasure. Fortunately, this doesn’t take lightyears to find anymore. It’s just around the corner, a.k.a. your closest grocery store.
FILM
OUTDOOR
RADIO
jvke ft. the sun: a stellar collaboration
And thanks to the help of Grammy award-winning producer Alex Metric, people were mesmerised when hearing an out-of-world version of Jvke’s biggest hit “Golden Hour.”
To make sure everyone knew about the new pleasure duo in the Milky Way, we collaborated with NASA and Dr Robert Alexander, a data sonification specialist, to craft the first ever collaboration between a rising star from planet TikTok and the one and only – the sun.
| ECD: Tomás Ostiglia | CD: Kevin Cabuli & Jorge Zacher | Creative Team: Pedro Mezzini, Augusto Callegari, Josefina Mateo Burton, Ezequiel Scarpini, Beatriz Zambrano, Leticia Díaz, Daniela González | Design Lead: Yan Graller | Senior Art Director: Alan Chung | Designer Trainee: Maria Sancho | Managing Director: Tom Elliston | Account Director: Catalina Aguirre | Account Supervisor: Cristina Panea | Head of Production: Felipe Calviño | Producer: Jorge Saade | Director: Joe Connor | Production company: Chief
| ECD: Tomás Ostiglia | CD: Kevin Cabuli & Jorge Zacher | Creative Team: Pedro Mezzini, Augusto Callegari, Josefina Mateo Burton, Ezequiel Scarpini, Beatriz Zambrano, Leticia Díaz, Daniela González | Design Lead: Yan Graller | Senior Art Director: Alan Chung | Designer Trainee: Maria Sancho | Managing Director: Tom Elliston | Account Director: Catalina Aguirre | Account Supervisor: Cristina Panea | Head of Production: Felipe Calviño | Producer: Jorge Saade | Director: Joe Connor | Production company: Chief
| ECD: Tomás Ostiglia | CD: Kevin Cabuli & Jorge Zacher | Creative Team: Pedro Mezzini, Augusto Callegari, Josefina Mateo Burton, Ezequiel Scarpini, Beatriz Zambrano, Leticia Díaz, Daniela González | Design Lead: Yan Graller | Senior Art Director: Alan Chung | Designer Trainee: Maria Sancho | Managing Director: Tom Elliston | Account Director: Catalina Aguirre | Account Supervisor: Cristina Panea | Head of Production: Felipe Calviño | Producer: Jorge Saade | Director: Joe Connor | Production company: Chief
| ECD: Tomás Ostiglia | CD: Kevin Cabuli & Jorge Zacher | Creative Team: Pedro Mezzini, Augusto Callegari, Josefina Mateo Burton, Ezequiel Scarpini, Beatriz Zambrano, Leticia Díaz, Daniela González | Design Lead: Yan Graller | Senior Art Director: Alan Chung | Designer Trainee: Maria Sancho | Managing Director: Tom Elliston | Account Director: Catalina Aguirre | Account Supervisor: Cristina Panea | Head of Production: Felipe Calviño | Producer: Jorge Saade | Director: Joe Connor | Production company: Chief
