MELTING ICON
When the whole world announces the hottest day in British history, there’s only one thing left to do.
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Enjoy it before it melts.
The UK is famous for its drizzly –if not rainy– weather. But in July 2022, the Nation hit the headlines around the world for the upcoming highest temperature in its history. In only 24 h, Magnum released an outdoor campaign where its iconic ice creams lose their shape, but keep their elegance under the heat.
This way, the brand was able to jump on a real-time conversation with a response that lifted up the Nation’s mood. Because in over 40ºC, the only thing left to do is give away free ice creams.
CASE
OOH
ECD: Tomás Ostiglia | Creative Directors: Kevin Cabuli & Jorge Zacher | Creative Team: Ezequiel Scarpini, Josefina Mateo, Maria Lempicka, Paula Cobos Cuesta, Sara Armengol
ECD: Tomás Ostiglia | Creative Directors: Kevin Cabuli & Jorge Zacher | Creative Team: Ezequiel Scarpini, Josefina Mateo, Maria Lempicka, Paula Cobos Cuesta, Sara Armengol
| Head of Production: Felipe Calviño | Artist: Nicolas Germani | Photographer: Edu Santamaría
| Head of Production: Felipe Calviño | Artist: Nicolas Germani | Photographer: Edu Santamaría
AWARDS
Cannes 2023: 1x Bronze in Industry Craft.
D&AD 2023: 1x Wood Pencil, 2x Shortlist.
El Ojo de Iberoamérica 2022: 2x Gold in Print and Design, 1x Silver in Print Craft, 2x Shortlists.
JCDecaux 2022: 1x Grand Prix, 1x Gold.
The One Show 2023: 7x Shortlists (Craft / OOH / Print / PR and Social.)
C de C 2023: 1x Gold in Craft, 3x Silver in Strategy, Idea & Idea.
Lürzer’s Archive Issue 1-2023
PRESS
The Sun, DailyMail, AdAge, The Drum, Campaign, and more.
