UNWRAP IT
Once you unwrap a Cornetto, you can’t go back. Even if you’re Cha Eun-woo.
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Once you unwrap, you can’t go back.
For the launch of its new brand platform in South East Asia, the brand decided to bring together all these various cultures with one K-pop idol–Cha Eun-woo. Two cheeky films show how this actor –known for his charisma and professionalism– loses track of time and responsibility when unwrapping a Cornetto.
Aired in Thailand, Indonesia, Philippines and more, the campaign combined the glamour of K-pop celebrities and the funny, relaxed world of Cornetto to demonstrate that once you unwrap, you can’t go back.
FILM
ECD: Tomás Ostiglia | Creative Directors: Kevin Cabuli & Jorge Zacher | Creative Team: Josefina Mateo Burton & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Barbara De La Plaza | Account Supervisor: Claudia Matas | Head of Production: Felipe Calviño | Producer: Jorge Saade |
ECD: Tomás Ostiglia | Creative Directors: Kevin Cabuli & Jorge Zacher | Creative Team: Josefina Mateo Burton & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Barbara De La Plaza | Account Supervisor: Claudia Matas | Head of Production: Felipe Calviño | Producer: Jorge Saade |
ECD: Tomás Ostiglia | Creative Directors: Kevin Cabuli & Jorge Zacher | Creative Team: Josefina Mateo Burton & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Barbara De La Plaza | Account Supervisor: Claudia Matas | Head of Production: Felipe Calviño | Producer: Jorge Saade |
ECD: Tomás Ostiglia | Creative Directors: Kevin Cabuli & Jorge Zacher | Creative Team: Josefina Mateo Burton & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Barbara De La Plaza | Account Supervisor: Claudia Matas | Head of Production: Felipe Calviño | Producer: Jorge Saade |
